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Amico

Identity Design

Solo Project

OBJECTIVE

Culminate print and digital design college career with a capstone project

Pursuing my final undergrad semester, I was assigned my capstone project. I was challenged to push my design thinking skills to the breaking point, utilizing the skills I had learned through my education. Amico is a social media platform designed to cultivate global meaningful conversations.

KEYWORDS

Educational, Inspirational, Empathetic, Passion, Harmony, World

amico_logo-01-01.png

Amico is a fictitious social media platform designed to cultivate global meaningful conversations.

SOLUTION

Deliverables included logo, print collateral, website, motion graphics, and an exhibition set-up.

It’s important to note that in addition to designing the project, I fully coded the website.

CHALLENGES

I learned how to be a self-starter with this project. If I wanted to achieve the outcome I envisioned, I had to buckle down and teach myself additional skills in motion graphics, web development, as well as figuring out mass-printing logistics.

Need a cohesive branding system with a website? Or just a poster?

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