Amico
Identity Design
Solo Project

OBJECTIVE
Culminate print and digital design college career with a capstone project
Pursuing my final undergrad semester, I was assigned my capstone project. I was challenged to push my design thinking skills to the breaking point, utilizing the skills I had learned through my education. Amico is a social media platform designed to cultivate global meaningful conversations.
KEYWORDS
Educational, Inspirational, Empathetic, Passion, Harmony, World

Amico is a fictitious social media platform designed to cultivate global meaningful conversations.




SOLUTION
Deliverables included logo, print collateral, website, motion graphics, and an exhibition set-up.
It’s important to note that in addition to designing the project, I fully coded the website.

Print Collateral for the identity system Amico designed and developed by Emily Abe

Print Collateral for the identity system Amico designed and developed by Emily Abe

Showcase for the identity system Amico designed and developed by Emily Abe

Print Collateral for the identity system Amico designed and developed by Emily Abe
CHALLENGES
I learned how to be a self-starter with this project. If I wanted to achieve the outcome I envisioned, I had to buckle down and teach myself additional skills in motion graphics, web development, as well as figuring out mass-printing logistics.