Identity Design

Solo Project


Culminate print and digital design college career with a capstone project

Pursuing my final undergrad semester, I was assigned my capstone project. I was challenged to push my design thinking skills to the breaking point, utilizing the skills I had learned through my education. Amico is a social media platform designed to cultivate global meaningful conversations.


Educational, Inspirational, Empathetic, Passion, Harmony, World

Amico is a fictitious social media platform designed to cultivate global meaningful conversations.


Deliverables included logo, print collateral, website, motion graphics, and an exhibition set-up.

It’s important to note that in addition to designing the project, I fully coded the website.


I learned how to be a self-starter with this project. If I wanted to achieve the outcome I envisioned, I had to buckle down and teach myself additional skills in motion graphics, web development, as well as figuring out mass-printing logistics.

Need a cohesive branding system with a website? Or just a poster?



Identity Design


“Society needs artists, just as it needs scientists, technicians, workers, professional people, witnesses of the faith, teachers, fathers and mothers, who ensure the growth of the person and the development of the community by means of that supreme art form which is 'the art of education'.”

St. John Paul II's Letter to Artists

Minneapolis, MN

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© 2020 by Emily Abe Creative

Amico Showcase

Showcase for the identity system Amico designed and developed by Emily Abe