Busch Flower Farm
Identity Design
Solo Freelance Project

OBJECTIVE
Create a logo and identity system for Len Busch Roses, a wholesale flower company
As a wholesale B2B company, Len Busch Roses hasn’t needed to update their graphics since their founding in 1965. However, with the emergence of a B2C program in Twin Cities’ Targets and Cubs, they needed a brand that would personify their values in the retail space. I developed a branding system, called Busch Flower Farm, and some collateral.
KEYWORDS
Local, Farm, Flower, Natural, Honest, Community

CHALLENGES
This was my first solo freelance project without working with another creative. I negotiated my own contract, kept my own time-line, and presented design options in a way the client could understand my decisions. Most of this project was without direct supervision.
PROCESS
Sketch ideating logos for Busch Flower Farm
Exploring keywords for Busch Flower Farm
Exploring keywords for Busch Flower Farm
Sketch ideating logos for Busch Flower Farm
Need a logo?