Busch Flower Farm

Identity Design

Solo Freelance Project

OBJECTIVE

Create a logo and identity system for Len Busch Roses, a wholesale flower company

As a wholesale B2B company, Len Busch Roses hasn’t needed to update their graphics since their founding in 1965. However, with the emergence of a B2C program in Twin Cities’ Targets and Cubs, they needed a brand that would personify their values in the retail space. I developed a branding system, called Busch Flower Farm, and some collateral.

KEYWORDS

Local, Farm, Flower, Natural, Honest, Community

Len Busch Roses Flower Farm Logo

CHALLENGES

This was my first solo freelance project without working with another creative. I negotiated my own contract, kept my own time-line, and presented design options in a way the client could understand my decisions. Most of this project was without direct supervision.

Busch Flower Farm Branded Sleeve
Busch Flower Farm Logo Hat
Busch Flower Farm Branded jacket
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PROCESS

Busch Flower Farm Sketch
Busch Flower Farm Sketch

Sketch ideating logos for Busch Flower Farm

Busch Flower Farm Exploration
Busch Flower Farm Exploration

Exploring keywords for Busch Flower Farm

Busch Flower Farm Exploration
Busch Flower Farm Exploration

Exploring keywords for Busch Flower Farm

Busch Flower Farm Sketch
Busch Flower Farm Sketch

Sketch ideating logos for Busch Flower Farm

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SEE OTHER WORK

amico_header.jpg

Identity Design