Busch Flower Farm

Identity Design

Solo Freelance Project

OBJECTIVE

Create a logo and identity system for Len Busch Roses, a wholesale flower company

As a wholesale B2B company, Len Busch Roses hasn’t needed to update their graphics since their founding in 1965. However, with the emergence of a B2C program in Twin Cities’ Targets and Cubs, they needed a brand that would personify their values in the retail space. I developed a branding system, called Busch Flower Farm, and some collateral.

CHALLENGES

This was my first solo freelance project without working with another creative. I negotiated my own contract, kept my own time-line, and presented design options in a way the client could understand my decisions. Most of this project was without direct supervision.

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