CareReferral.info
Identity, UX, & UI Design
Team Agency Project
In Partnership with our friends at On Fire Media
OBJECTIVE
Guide Women to the Information they need to Choose Life
CareReferral.info was in need of an overhaul of their website. Information wasn’t intuitively organized and there was on opportunity to rebrand. On Fire Media assigned the project to me to design the identity design, site map, and UI design of CareReferral.
CareReferral is a website designed to provide abortion minded women with information and hope to choose life.
This was such a joy of a project to work on. This is what I live for! (No pun intended)
KEYWORDS
Professional, Welcoming, Clean, Femininity, Informational
IDENTITY DESIGN
SOLUTION
Restructure the website around the target audience’s primary needs. Design an identity system that captures the mission of CareReferral and use this as a foundation to design the UI of their new website, which resulted in a fresh design for the homepage mockup. From there, my friends at On Fire Media finished out the project with writing copy, creating interior pages, and developing/launching the website on their awesome platform.
INFORMATION ARCHITECTURE
PROCESS
