CareReferral.info

Identity, UX, & UI Design
Team Agency Project
In Partnership with our friends at On Fire Media

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OBJECTIVE

Guide Women to the Information they need to Choose Life

CareReferral.info was in need of an overhaul of their website. Information wasn’t intuitively organized and there was on opportunity to rebrand. On Fire Media assigned the project to me to design the identity design, site map, and UI design of CareReferral.

CareReferral is a website designed to provide abortion minded women with  information and hope to choose life.

This was such a joy of a project to work on. This is what I live for! (No pun intended)

KEYWORDS

Professional, Welcoming, Clean, Femininity, Informational

IDENTITY DESIGN

*We did not develop this website

SOLUTION

Restructure the website around the target audience’s primary needs. Design an identity system that captures the mission of CareReferral and use this as a foundation to design the UI of their new website, which resulted in a fresh design for the homepage mockup. From there, my friends at On Fire Media finished out the project with writing copy, creating interior pages, and developing/launching the website on their awesome platform.

INFORMATION ARCHITECTURE

PROCESS

1/1

Need a Design Overhaul?

SEE OTHER WORK

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Logo Series

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St. Alphonses School

UI Design