Solo Agency Project
Craft an eBook appealing to young adult men that also serves as a starting point for redesigning the brand.
Fraternus is an organization revitalizing what it means to be a man in the 21st century. They offer programs for all ages of men: sons, brothers, fathers, and priests. Fraternus was looking to create an eBook appealing to young men as a marketing asset
Masculinity, Heroic, Honor, Youth, Energy
I created an identity redesign through designing the eBook. I then created additional assets based off of the fresh look I had made with the eBook.
The client loved the new branding done with the eBook look so much, they based the rest of their materials on it: website, landing pages, and emails.