Fraternus eBook
eBook
Solo Agency Project
OBJECTIVE
Craft an eBook appealing to young adult men that also serves as a starting point for redesigning the brand.
Fraternus is an organization revitalizing what it means to be a man in the 21st century. They offer programs for all ages of men: sons, brothers, fathers, and priests. Fraternus was looking to create an eBook appealing to young men as a marketing asset
KEYWORDS
Masculinity, Heroic, Honor, Youth, Energy
Fraternus eBook designed by Emily Abe page preview
Fraternus eBook designed by Emily Abe page preview
Fraternus eBook designed by Emily Abe page preview
Fraternus eBook designed by Emily Abe page preview
CHALLENGES
I created an identity redesign through designing the eBook. I then created additional assets based off of the fresh look I had made with the eBook.
The client loved the new branding done with the eBook look so much, they based the rest of their materials on it: website, landing pages, and emails.
PROCESS
