Fraternus eBook

eBook

Solo Agency Project

OBJECTIVE

Craft an eBook appealing to young adult men that also serves as a starting point for redesigning the brand.

Fraternus is an organization revitalizing what it means to be Catholic man in the 21st century. They offer programs for all ages of men: sons, brothers, fathers, and priests. Fraternus was looking to create an eBook appealing to young men as a marketing asset

KEYWORDS

Masculinity, Heroic, Honor, Youth, Energy

CHALLENGES

I created an identity redesign through designing the eBook. I then created additional assets based off of the fresh look I had made with the eBook.

The client loved the new branding done with the eBook look so much, they based the rest of their materials off of it: website, landing pages, and emails.

PROCESS

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