Fraternus eBook

eBook

Solo Agency Project

OBJECTIVE

Craft an eBook appealing to young adult men that also serves as a starting point for redesigning the brand.

Fraternus is an organization revitalizing what it means to be a man in the 21st century. They offer programs for all ages of men: sons, brothers, fathers, and priests. Fraternus was looking to create an eBook appealing to young men as a marketing asset

KEYWORDS

Masculinity, Heroic, Honor, Youth, Energy

CHALLENGES

I created an identity redesign through designing the eBook. I then created additional assets based off of the fresh look I had made with the eBook.

The client loved the new branding done with the eBook look so much, they based the rest of their materials on it: website, landing pages, and emails.

PROCESS

Need additional marketing assets?

CHECK OUT OTHER WORK

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Identity Design

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Identity Design

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“Society needs artists, just as it needs scientists, technicians, workers, professional people, witnesses of the faith, teachers, fathers and mothers, who ensure the growth of the person and the development of the community by means of that supreme art form which is 'the art of education'.”

St. John Paul II's Letter to Artists

emilyabedesign@gmail.com

Minneapolis, MN

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© 2020 by Emily Abe Creative

Fraternus eBook by Emily Abe

Fraternus eBook designed by Emily Abe page preview