Imara International
UX Design
Solo Freelance Project
OBJECTIVE
Revitalize a Non-Profit's Website
Imara International is a rescue home for young mothers and their children in Kenya. The stakeholders were realizing that their website was difficult to use and no longer complied with current web design best practices. They hired me to assist with a website overhaul.
KEYWORDS
Empowering, inspiring, Africa, hopeful, feminine
SOLUTION
There were many opportunities for improvements. I helped them discover an effective information architecture, advised them on user friendly content practices, and embodied their branding within the visuals.
PROCESS
Take note of the expression of their branding. Imara's existing collateral mainly consisted of print. I freshened up their digital presence.
CHALLENGES
This has been my largest solo freelance project to date. Overcame by having a clear vision of project scope and execution. This was all on top of other website tasks.
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Additionally, structuring a large amount of copy in an engaging layout and design. Overcame by breaking up design with engaging visuals.
