Mercedarian Sisters
UX Design, Marketing Design, Photography
Solo Agency Project
OBJECTIVE
Design a website for joyful nuns
The Mercedarian Sisters of the Blessed Sacrament were seeking assistance to build a website with a refresh visual identity. These needed to appeal to young, discerning women. I spearheaded the design of this website, which I then used as a framework for designing their emails, eBooks, and print newsletter. In addition, I shot supporting photography and video assets for marketing.
KEYWORDS
Friendly, Approachable, Feminine, Lively
Mobile design preview of Our Habit page for the Mercedarian Sisters
Website design preview of Apostolate page for the Mercedarian Sisters
Website design preview of Our Charism page for the Mercedarian Sisters
Mobile design preview of Our Habit page for the Mercedarian Sisters
SOLUTION
Provided updated design that accurately communicates the Sisters’ personality and mission, using illustrations and graphics.
PROCESS
Mercedarian Sisters Sketch
Mercedarian Sisters Sketch
Mercedarian Sisters Sketch
Mercedarian Sisters Sketch
CHALLENGES
Structuring a large amount of copy in an engaging layout and design. Overcame by breaking up design with engaging images and info-graphics.
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Communicating with Development department to achieve usability goals. Overcame by developing a styles spreadsheet for hand-off and creating alternate designs when necessary.
Take note of the infographics that help break up the text-heavy site. Additionally, I captured much of the videography and photography.
