The Mercedarian Sisters of the Blessed Sacrament
Design a website for joyful nuns
The Mercedarian Sisters of the Blessed Sacrament were seeking assistance to build a website with a refresh visual identity. These needed to appeal to young, discerning women. I spearheaded the design of this website, which I then used as a framework for designing their emails, eBooks, and print newsletter. In addition, I shot supporting photography and video assets for marketing.
Friendly, Approachable, Feminine, Lively
Provided updated design that accurately communicates the Sisters’ personality and mission, using illustrations and graphics.
Structuring a large amount of copy in an engaging layout and design. Overcame by breaking up design with engaging images and info-graphics.
Communicating with Development department to achieve usability goals. Overcame by developing a styles spreadsheet for hand-off and creating alternate designs when necessary.
Take note of the infographics that help break up the text-heavy site. Additionally, I captured much of the videography and photography.