West Metro Young Adults
Identity and Collateral Redesign
Solo Freelance Project
OBJECTIVE
Refresh an identity design for a young adult community in the West Metro
After being elected the Marketing Chair of the West Metro Young Adults, I saw many opportunities for improvement in marketing and design. The task I identified to tackle first was creating a solid identity system. This laid a solid foundation for creating other assets such as the website, posters, apparel, and more.
KEYWORDS
Modern, Professional, City, Energy
CHALLENGES
This was a pro-bono project. Additionally, being the main (and at times, only) driving force, I found myself being the art director, designer, and client, all at the same time. It was difficult knowing if I was going in the correct creative direction for an organization I wasn't extremely familiar with. However, using my design intuition and critical thinking skills, I was able to successfully produce a logo that will last the organization for a long time.
PROCESS
