West Metro Young Adults

Identity Design

Solo Freelance Project

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OBJECTIVE

Refresh an identity design for a young adult community in the West Metro

After being elected the Communications Coordinator of the West Metro Young Adults, I saw many opportunities for improvement in marketing and design. The task I identified to tackle first was creating a solid identity system. This laid a solid foundation for creating other assets such as the website, posters, apparel, and more.

KEYWORDS

Modern, Professional, City, Energy

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CHALLENGES

This was a pro-bono project. Additionally, being the main (and at times, only) driving force, I found myself being the art director, designer, and client, all at the same time. It was difficult knowing if I was going in the correct creative direction for an organization I wasn't extremely familiar with. However, using my design intuition and critical thinking skills, I was able to successfully produce a logo that will last the organization for a long time.

PROCESS

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Don't want to DIY your graphic design?

SEE OTHER WORK

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Logo Design