West Metro Young Adults

Identity Design

Solo Freelance Project

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OBJECTIVE

Refresh an identity design for a young adult community in the West Metro

After being elected the Communications Coordinator of the West Metro Young Adults, I saw many opportunities for improvement in marketing and design. The task I identified to tackle first was creating a solid identity system. This laid a solid foundation for creating other assets such as the website, posters, apparel, and more.

KEYWORDS

Modern, Professional, City, Energy

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CHALLENGES

This was a pro-bono project. Additionally, being the main (and at times, only) driving force, I found myself being the art director, designer, and client, all at the same time. It was difficult knowing if I was going in the correct creative direction for an organization I wasn't extremely familiar with. However, using my design intuition and critical thinking skills, I was able to successfully produce a logo that will last the organization for a long time.

Don't want to DIY your graphic design?

SEE OTHER WORK

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Identity Design

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“Society needs artists, just as it needs scientists, technicians, workers, professional people, witnesses of the faith, teachers, fathers and mothers, who ensure the growth of the person and the development of the community by means of that supreme art form which is 'the art of education'.”

St. John Paul II's Letter to Artists

emilyabedesign@gmail.com

Minneapolis, MN

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